brand guide
Kith markdowns, explained: 101 brands from $8 to $4,110
Price & Thread editorial · Jul 20, 2026 · every figure measured from our own tracking data, snapshot July 20, 2026 · methodology
Kith's sale section is the strangest one we track, and the most interesting. On July 20, 2026 it held 1,191 live markdowns spanning 101 different brands, with sale prices running from $8 all the way to $4,110 — a hundred sale sections wearing one banner. Treating it as a single “Kith sale” is how people overpay at the sneaker wall and miss steals on the designer rack. Here's the map.
One banner, two racks
The claimed depths split cleanly by what kind of brand is being marked down. The volume block is sneakers-and-athletic: Nike (243 markdowns, median claimed cut 40%), New Balance (192, at 50%), Jordan (114, at 50%), plus Hoka and Salomon in the 40s. Then there's the designer and archive rack, where the medians jump: Ksubi and Rhude at 60%, Auralee at 70%, with John Elliott, Lanvin, and Visvim in the same territory. Sale-wide, the median claim is 50% and the 90th percentile is 70% — and the deepest claimed markdown anywhere in our catalog that day, 84.5% off, was here.
| Brand (top by volume) | Live markdowns at Kith | Median claimed cut |
|---|---|---|
| Nike | 243 | 40% |
| New Balance | 192 | 50% |
| Jordan | 114 | 50% |
| Rick Owens | 39 | 50% |
| Ksubi | 28 | 60% |
| Hoka | 26 | 47% |
| The North Face | 23 | 40% |
| Stone Island | 21 | 50% |
| Rhude | 19 | 60% |
| Salomon | 19 | 42% |
| Auralee | 17 | 70% |
Notice what's missing: Kith's own house label. In our snapshot, the markdowns are the brands Kith carries — the store's own-label goods weren't in the sale set at all. Kith discounts its guests, not itself.
What the racks look like in dollars
On the sneaker wall, the claims are moderate and the absolute prices do the talking: the WMNS Air Jordan 1 Low at $46 against a $115 compare-at (a 60% claim, deep for Jordan here), the New Balance 740 at $55 against $109.99, the Nike Shox TL at $108 against $180, and performance exotica like the Y-3 Adios Pro 4 at $210 against $350. On the designer rack the percentages get dramatic because the stickers are dramatic: a John Elliott varsity jacket at $519.20 against a claimed $1,298 is a 60% cut that still costs more than most wardrobes' monthly budget.
Do we believe Kith's compare-at prices?
With the same one-source caution we apply everywhere: we measured Kith's discount culture across 1,684 sale SKUs (median 55%, 90th percentile 70%), so claims in that band fit the store's demonstrated behavior and carry our CORROBORATED label. What pattern evidence can't do is vouch for any single sticker — a $440 compare-at on a crop top is the brand's suggested retail, and whether anyone paid it is exactly the question. That's why nothing here renders a strikethrough without evidence, and why multi-brand items are where our coming cross-store checks will matter most: a Jordan sold at four stores can be price-checked against three others; a house-label hoodie can't. Methodology here.
How to shop it
- Sneakers: compare against the market, not the sticker. The 40–50% claims are believable for last-season colorways — but a $46 AJ1 Low is a good price because $46 is a good price for that shoe anywhere, not because the tag says 60%.
- Designer: the percent is the invitation, the dollar is the decision. Median 60–70% claims on four-figure stickers still leave three-figure prices. Decide at the final number.
- Work by brand, not by banner. The hubs slice Kith's inventory brand-by-brand next to everything else we track: Nike, New Balance, Jordan, Rick Owens.
For the wider context — why “% OFF” means different things at different stores, with Kith's numbers next to eighteen others — read the discount-menu study.
