Data journalism
The Receipts
Studies published from the verification pipeline itself — with plain-English methodology, dated dataset downloads and a versioned corrections log. In production for launch:
We checked N “sales” across M retailers: X% weren't real discounts
The launch study — per-retailer league table of fake-markdown rates. Numbers publish when the pipeline has a full evidence cycle behind them.
The anatomy of a fantasy “was” price
How list-price theater works, measured — and which categories abuse it most.